V i s i o n
In collaboration with LifeVantage, I undertook a dynamic project to create seven 1-minute promotional videos for their product range. To ensure a cohesive and engaging narrative for these videos, I worked closely with a respected agency, focusing on meticulous storyboarding and conceptualizing a clear vision that seamlessly aligned with LifeVantage's brand identity.
S o u r c i n g
A crucial aspect of my role in this project was the resourceful sourcing of stock videos and music. To effectively convey the unique benefits of each supplement, I took the initiative to identify and secure the most fitting visual and auditory elements. This process involved careful selection to ensure that the chosen assets perfectly complemented the messaging and resonated with the target audience.
P r o d u c t P h o t o g r a p h y
To provide viewers with a comprehensive visual understanding of LifeVantage's seven supplements, I took on the task of capturing high-quality product shots. This hands-on approach allowed me to showcase the products in their best light, ensuring that the videos were not only informative but also visually appealing, thereby strengthening the brand's messaging.
M o t i o n D e s i g n
Leveraging my expertise in motion design, I infused each video with energy and excitement. My goal was to maintain viewer interest throughout the one-minute duration, utilizing bold graphics and captivating animations to convey the supplements' benefits effectively. This creative approach added a dynamic dimension to the promotional videos, making them engaging and memorable.
r e s u l t s
Despite the demanding timeline, I am proud to have successfully delivered seven compelling videos. These videos not only shone as a highlight at LifeVantage's expo, leaving a lasting impact on attendees, but they also continue to provide value by serving as a source of content for the company's social media accounts. This project exemplifies my unwavering commitment to delivering high-quality multimedia content promptly, significantly enhancing brand visibility and audience engagement.