L O G O D E S I G N
For the logo design, I embarked on an in-depth exploration of the clinic's core values and target audience. This research laid the foundation for crafting a logo that effectively communicates the clinic's mission while capturing the essence of ADHD treatment. Through multiple rounds of conceptualization, I developed a range of logo options, each incorporating elements that symbolized focus, growth, and empathy. Guided by close collaboration with the client, we fine-tuned these concepts to arrive at a final logo design that perfectly resonates with the clinic's identity and aspirations.
W E B S I T E D E S I G N
In parallel, I spearheaded the design of the clinic's website using Figma. My approach began with careful planning of the website's architecture, translating it into wireframes that meticulously detailed the user journey and layout. Building upon the clinic's established logo, colors, and typography, I crafted high-fidelity mockups that translated the brand identity into a compelling digital experience. Responsiveness was paramount, so I employed responsive design principles to ensure optimal functionality across diverse devices and screen sizes. This was particularly important given the need for accessibility and usability in the healthcare context.
C O L L A B O R A T I O N
Collaboration and communication played a pivotal role throughout the process. Regular engagements with the FoxFern ADHD Clinic team enabled me to align design decisions with their vision and gather crucial feedback for iterative improvements. I delivered persuasive client presentations, explaining design rationales and embracing feedback to refine both the logo and website designs. This collaborative spirit fostered a transparent and constructive working relationship, ultimately resulting in designs that exceeded expectations.
E D U C A T I O N A L T O O L S
Beyond logo and website design, I created impactful infographics and user-friendly forms for FoxFern ADHD Clinic. Collaborating closely with the team, I grasped the purpose of each infographic, ensuring they conveyed complex information clearly. Employing principles of visual hierarchy, color psychology, and concise typography, I crafted compelling visuals. Forms were designed for intuitive use, and aligned with the clinic's branding and user experience principles. Continuous feedback refined the process, resulting in valuable tools that effectively communicated clinical data.
O U T C O M E
The project's culmination was a resounding success, enhancing FoxFern ADHD Clinic's brand through the logo, website, and educational tools. These assets boosted recognition and engagement, with the clinic's tools becoming teaching references for professors. Watching the brand grow from inception to a thriving practice reinforced my ability to transform strategies into impactful stories, and I eagerly anticipate utilizing these skills in future design endeavors.
