Available for work

Creative Systems That Work Anywhere

Art director with 13 years of experience building the creative systems, teams, and strategies that power brands at global scale.

Design Leadership That Moves at Scale

Specializing in design systems, visual brand strategy, and experiential design. Scalable frameworks empower teams to execute with confidence.

AWS re:Invent

As AWS's global signage design lead, I architected the sign system deployed at every AWS-hosted event worldwide — from 30+ annual international summits to re:Invent, AWS's flagship conference with 60,000+ attendees across six venues. The system covers wayfinding, environmental branding, functional signage, and digital displays across print and digital formats. In 2024, I led the automation of 82% of all digital signage, increasing output by 150% year over year.

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AWS Summits

As the sole design lead for AWS's global summits, I developed a comprehensive visual brand system to support over 90 global events. This system included 5,000+ assets and empowered teams and agencies to seamlessly execute a series of high-profile summits. My work ensured AWS’s brand was extended into physical spaces, resonating with a global audience.

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BambooHR

As the Creative Lead and Art Director for BambooHR’s 2018 and 2019 User Conferences, I developed a cohesive visual and experiential branding strategy. This included designing everything from the logo and website to interactive booths and stage setups, all aimed at creating a seamless attendee experience that reinforced BambooHR’s brand identity.

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FoxFern ADHD Clinic

I had the privilege of designing the logo, website, and educational materials for FoxFern ADHD Clinic. My role was instrumental in creating a strong brand presence that resonated with their values while developing a user-friendly platform that catered to accessibility and the clinic’s educational goals.

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LifeVantage

LetterX - News Webflow template boasts a flawless design and incredible features for news, magazines, blogs, and podcasts. Not only that, it guarantees exceptional performance and an amazing user experience.

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