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LifeVantage – Creation of Seven Dynamic Promotional Videos
Crafting visually compelling videos to elevate brand visibility and product engagement
Brief Summary:
I led the production of seven 1-minute promotional videos for LifeVantage, a vitamin and supplement company. This project involved collaborative storyboarding, resourceful asset sourcing, hands-on product photography, and dynamic motion design. The videos were showcased at LifeVantage's expo and are used across social media and their website, demonstrating my ability to deliver high-quality multimedia content under tight deadlines.
Challenges:
LifeVantage needed a series of promotional videos that not only aligned with their brand identity but also captured the unique benefits of their supplements. The project demanded a cohesive visual narrative, and sourcing the right assets and creating dynamic motion design within a tight timeline was a significant challenge.
Objectives:
To create seven engaging 1-minute promotional videos that effectively communicated the value of LifeVantage's supplements while maintaining brand cohesion. The videos were intended for use at an upcoming expo, as well as for future social media campaigns and website content.
Collaborative Vision and Storyboarding:
The project began with detailed storyboarding sessions, working closely with LifeVantage and a respected agency to ensure that each video had a clear, engaging narrative. The storyboarding process focused on maintaining brand consistency and highlighting the unique benefits of each supplement, ensuring a cohesive vision across all seven videos.
Asset Sourcing:
I was responsible for sourcing stock videos and music that complemented the product messaging and resonated with the target audience. By carefully selecting high-quality assets, I ensured that the videos conveyed the intended narrative and aligned with LifeVantage's brand identity.
Product Photography:
In addition to sourcing stock assets, I took on the task of product photography and videography to create compelling visual content. The high-quality images I captured helped showcase the products in their best light, providing a strong foundation for the visual components of the videos.
Dynamic Motion Design:
To maintain viewer engagement throughout the one-minute videos, I infused each with dynamic motion design. Bold graphics and energetic animations highlighted the benefits of each supplement, creating an engaging and memorable experience for viewers. My focus was on making the content visually striking while effectively communicating the key messages.
Quantitative Metrics:
Stakeholder Feedback:
"The promotional videos created for our expo were a hit. They captured the essence of our products beautifully, and the dynamic visuals kept attendees engaged. These videos continue to bring value to our brand on social media and our website." – LifeVantage Marketing Team
Reflection on Success:
The LifeVantage project was a success, delivering impactful promotional videos under tight deadlines. The videos were well-received at the expo and continue to engage audiences across digital platforms, demonstrating my ability to produce high-quality, multimedia content that resonates with the target market.
Skills Highlighted:
How It Informs Future Work:
This project reinforced the importance of blending creativity with efficiency, especially when managing tight timelines. It also underscored the value of resourcefulness in asset sourcing and collaboration to deliver cohesive and engaging visual content. These skills will continue to inform my approach to future multimedia projects.
